{
  "$schema": "https://schema.org/Person",
  "name": "Raphael Ruz",
  "alternateName": "ラファエル・ルス",
  "headline": "Head of Product & Innovation · WPP Production",
  "location": "Melbourne, Australia",
  "email": "connect@raphaelruz.com",
  "url": "https://www.raphaelruz.com",
  "summary": "I have dedicated my career to crafting images with technology, spanning a wide range of methods from cameras and emulsion to generative image systems. A through line has been my appetite to innovate thinking, process or the underlying technology to resolve business problems for clients. Recently, the shape of my projects has expanded to include generative systems across fashion, retail, digital and broadcast production supported by agentic workflows. Standout achievements include a Dan Wieden Titanium Grand Prix at Cannes Lions 2026 for my contribution to Suncorp's Haven — spanning voice cloning and data, as well as the formation of generative production for some of Australia's biggest brands.",
  "disciplines": [
    "Imaging pipelines & workflow design",
    "Content production at scale",
    "Production technology & operations",
    "Live action Direction",
    "Photography"
  ],
  "rolesHeld": [
    "2nd Unit DOP",
    "Actor",
    "Aerial DOP",
    "Co-Director",
    "Concept",
    "DOP",
    "Director",
    "Producer",
    "Stills",
    "Writer"
  ],
  "clients": [
    "Adelaide Festival Centre",
    "Dolci Firme",
    "Melbourne Victory Football Club",
    "Metricon",
    "Sony Music Australia / Kate Ceberano",
    "TAC / Melbourne Victory Football Club",
    "TAC x Melbourne Victory Football Club",
    "Time & Place / FJMT"
  ],
  "agencies": [
    "About Bob",
    "BILLIEJEANISNOTMYLOVER",
    "Binyan",
    "Magnum Opus Partners",
    "WPP Production"
  ],
  "yearsExperience": "20+",
  "focus": "Production technology and generative pipelines for enterprise content operations — capture to delivery, metadata, and the platforms and teams that run them.",
  "work": [
    {
      "title": "How Safe Is Your Car?",
      "url": "https://www.raphaelruz.com/live-action/how-safe-is-your-car",
      "role": "Director",
      "client": "TAC x Melbourne Victory Football Club",
      "agency": "About Bob",
      "year": 2024,
      "summary": "A road safety film for the TAC's How Safe Is Your Car programme, made with Melbourne Victory. It carries the club's on-field logic about protection out onto the road, sending members and fans to check a car's safety rating before they buy."
    },
    {
      "title": "Metricon Brand",
      "url": "https://www.raphaelruz.com/live-action/metricon-brand",
      "role": "Producer, 2nd Unit DOP, Aerial DOP, Stills",
      "client": "Metricon",
      "agency": "Magnum Opus Partners / About Bob",
      "year": null,
      "summary": "Brand films for Metricon, Australia's largest home builder, shot across Victoria and Queensland."
    },
    {
      "title": "So, who are we?",
      "url": "https://www.raphaelruz.com/live-action/so-who-are-we",
      "role": "Director",
      "client": "Melbourne Victory Football Club",
      "agency": "About Bob",
      "year": 2021,
      "summary": "A brand film marking Melbourne Victory's first 16 years, narrated by club legend Carl Valeri and told through the players, staff and supporters who shaped it. It opened the 2021/22 membership campaign."
    },
    {
      "title": "Podcast",
      "url": "https://www.raphaelruz.com/live-action/podcast",
      "role": "Producer",
      "client": null,
      "agency": null,
      "year": null,
      "summary": "A short film by Leigh Miller."
    },
    {
      "title": "This is not a pipe",
      "url": "https://www.raphaelruz.com/live-action/this-is-not-a-pipe",
      "role": "Concept",
      "client": null,
      "agency": "WPP Production",
      "year": 2023,
      "summary": "Generative AI short for the WPP Production keynote at SXSW Sydney 2023."
    },
    {
      "title": "Aislamiento",
      "url": "https://www.raphaelruz.com/live-action/aislamiento",
      "role": "Actor",
      "client": null,
      "agency": null,
      "year": 2020,
      "summary": "Made by the incomparable Leigh Miller for the Classic Cinemas Isolation Film Festival in 2020. Aislamiento is a brief look at one person's denial of reality caught in the middle of a pandemic."
    },
    {
      "title": "Next Gen",
      "url": "https://www.raphaelruz.com/live-action/next-gen",
      "role": "Director, DOP",
      "client": "Melbourne Victory Football Club",
      "agency": "About Bob",
      "year": null,
      "summary": "Brand film for Melbourne Victory's Next Gen Membership Campaign."
    },
    {
      "title": "Dolci Firme",
      "url": "https://www.raphaelruz.com/live-action/dolci-firme",
      "role": "DOP",
      "client": "Dolci Firme",
      "agency": "About Bob",
      "year": null,
      "summary": "An Italian luxury campaign for the Melbourne footwear boutique, built around the craft of the tanneries behind each piece. Delivered as a hero film, a social cut and a stills set."
    },
    {
      "title": "Victoria Place",
      "url": "https://www.raphaelruz.com/live-action/victoria-place",
      "role": "Producer",
      "client": "Time & Place / FJMT",
      "agency": "Binyan / About Bob",
      "year": null,
      "summary": "Brand film for Victoria Place, a 25,000-square-metre East Melbourne workplace by developer Time & Place and architects fjmt."
    },
    {
      "title": "King Drum",
      "url": "https://www.raphaelruz.com/live-action/king-drum",
      "role": "Co-Director, DOP",
      "client": "Adelaide Festival Centre",
      "agency": "BILLIEJEANISNOTMYLOVER",
      "year": 2013,
      "summary": "Campaign film for Adelaide Festival Centre's 2013 Cabaret Festival."
    },
    {
      "title": "Magnet",
      "url": "https://www.raphaelruz.com/live-action/magnet",
      "role": "Co-Director, DOP",
      "client": "Sony Music Australia / Kate Ceberano",
      "agency": "BILLIEJEANISNOTMYLOVER",
      "year": 2013,
      "summary": "Music video for Magnet, the first single from Kensal Road, Kate Ceberano's first album of original songs in a decade. Her performance and a night drive through Melbourne, folded into mirror symmetry."
    },
    {
      "title": "Zero is Possible",
      "url": "https://www.raphaelruz.com/live-action/zero-is-possible",
      "role": "Writer, Director",
      "client": "TAC / Melbourne Victory Football Club",
      "agency": "About Bob",
      "year": null,
      "summary": "A Towards Zero road-safety film for the TAC and Melbourne Victory, made in the tenth year of their partnership."
    }
  ],
  "galleries": [
    {
      "title": "Exhibition",
      "url": "https://www.raphaelruz.com/exhibition",
      "description": "In the early 2000s Raphael Ruz and Jolyon James were LOCULOCU. Investigating a modern, digital cubism in large scale detail and exquisite precision, minting hyperfocal lenses to view the world.",
      "works": 0
    },
    {
      "title": "Moda",
      "url": "https://www.raphaelruz.com/moda",
      "description": "A collection of images created with Jolyon James as BILLIEJEANISNOTMYLOVER.",
      "works": 18
    },
    {
      "title": "People",
      "url": "https://www.raphaelruz.com/people",
      "description": "A collection of portraits created with Jolyon James as BILLIEJEANISNOTMYLOVER.",
      "works": 11
    },
    {
      "title": "Botánica",
      "url": "https://www.raphaelruz.com/botanica",
      "description": "A collection of unreleased generative experiments.",
      "works": 15
    }
  ],
  "links": [
    {
      "label": "LinkedIn",
      "url": "https://www.linkedin.com/in/fr491l3"
    },
    {
      "label": "X",
      "url": "https://x.com/fr491l3"
    }
  ],
  "machineReadable": {
    "markdownSuffix": ".md",
    "index": "https://www.raphaelruz.com/llms.txt",
    "fullText": "https://www.raphaelruz.com/llms-full.txt",
    "profile": "https://www.raphaelruz.com/api/profile"
  },
  "note": "Additional client work is available on request by email."
}