{
  "$schema": "https://schema.org/Person",
  "name": "Raphael Ruz",
  "alternateName": "ラファエル・ルス",
  "headline": "Head of Product & Innovation · WPP Production",
  "location": "Melbourne, Australia",
  "email": "connect@raphaelruz.com",
  "url": "https://www.raphaelruz.com",
  "summary": "I have dedicated my career to crafting images with technology, from cameras with emulsion through to generative image systems. The through line has been an appetite to rethink the process, or the technology underneath it, solving real business problems for clients. Most recently, my projects have expanded into generative workflows across fashion and retail, as well as broadcast and digital production. Highlights include the Dan Wieden Titanium Grand Prix at Cannes Lions 2026 and a Gold APAC Effie for my contribution to Suncorp's Haven, speaking engagements at SXSW for WPP, and establishing generative production for some of Australia's biggest brands.",
  "disciplines": [
    "Imaging pipelines & workflow design",
    "Content production at scale",
    "Production technology & operations",
    "Photographer",
    "Director"
  ],
  "rolesHeld": [
    "2nd Unit DOP",
    "Actor",
    "Aerial DOP",
    "Co-Director",
    "Concept",
    "Creative Innovation Lead",
    "Creative Lead / Generative Artist",
    "data and voice production",
    "Director",
    "DOP",
    "Generative production strategy",
    "Producer",
    "Stills",
    "Writer"
  ],
  "clients": [
    "Adelaide Festival Centre",
    "Colgate-Palmolive",
    "Dolci Firme",
    "FJMT",
    "Kate Ceberano",
    "L’Oréal",
    "Melbourne Victory Football Club",
    "Metricon",
    "Sony Music Australia",
    "Suncorp",
    "TAC",
    "Time & Place",
    "Ubank"
  ],
  "agencies": [
    "About Bob",
    "BILLIEJEANISNOTMYLOVER",
    "Binyan",
    "Le Polish Bureau",
    "Leo Burnett",
    "Magnum Opus Partners",
    "Ogilvy ANZ",
    "PXP",
    "Supersolid",
    "UNIT9",
    "WPP Media",
    "WPP Production"
  ],
  "yearsExperience": "20+",
  "focus": "Production technology and generative pipelines for enterprise content operations, from capture to delivery, and the platforms and teams that run them.",
  "enterprise": [
    {
      "title": "The Purple Café",
      "url": "https://www.raphaelruz.com/enterprise/colgate-purple-cafe",
      "client": "Colgate-Palmolive",
      "agency": "Ogilvy ANZ (creative); WPP Production (generative AI production)",
      "role": "Generative production strategy",
      "period": "2026",
      "summary": "Six live-action Korean micro-dramas for Colgate Optic White Purple were extended by using generative AI to create bespoke toolkits for influencers across Asia. Audiences suggested alternate endings, which became generated versions of the stories."
    },
    {
      "title": "Money Done Better",
      "url": "https://www.raphaelruz.com/enterprise/ubank-money-done-better",
      "client": "Ubank",
      "agency": "Supersolid (creative); WPP Media (media); WPP Production (production)",
      "role": "Generative production strategy",
      "period": "2026",
      "summary": "Ubank's Money Done Better brand platform, launched nationally in June 2026. The character-led generative campaign, a cast of original characters, was brought to life by a team of artists at WPP Production and ran across film, out-of-home, BVOD, digital and social."
    },
    {
      "title": "Haven",
      "url": "https://www.raphaelruz.com/enterprise/suncorp-haven",
      "client": "Suncorp",
      "agency": "Leo Burnett (creative); Le Polish Bureau (development); UNIT9 (development); PXP (digital production); WPP Production (audio and data production, as Hogarth)",
      "role": "Creative Innovation Lead, data and voice production",
      "period": "2025",
      "summary": "Haven gives every Australian home a voice to explain its own extreme weather risk. Enter an address and it returns a tailored video and resilience report. It won the Dan Wieden Titanium Grand Prix at Cannes Lions 2026, and a Gold APAC Effie for effectiveness.",
      "awards": [
        {
          "festival": "Cannes Lions",
          "year": 2026,
          "category": "Dan Wieden Titanium Lions",
          "level": "Grand Prix"
        },
        {
          "festival": "Cannes Lions",
          "year": 2026,
          "category": "Creative Data",
          "level": "Silver"
        },
        {
          "festival": "Cannes Lions",
          "year": 2026,
          "category": "Brand Experience & Activation",
          "level": "Silver"
        },
        {
          "festival": "Cannes Lions",
          "year": 2026,
          "category": "Direct",
          "level": "Bronze"
        },
        {
          "festival": "APAC Effie",
          "year": 2026,
          "category": "Branded Utility",
          "level": "Gold"
        },
        {
          "festival": "Effie Australia",
          "year": 2026,
          "category": "Data-Driven",
          "level": "Silver"
        },
        {
          "festival": "Spikes Asia",
          "year": 2026,
          "category": "Digital Craft",
          "level": "Grand Prix"
        },
        {
          "festival": "The One Show",
          "year": 2026,
          "category": "Creative Use of Data and Creative Use of Technology",
          "level": "2 Gold Pencils"
        }
      ],
      "awardRecord": [
        {
          "show": "The One Show 2026",
          "result": "Bronze Pencil, Creative Use of Data · Merit, Green Pencil"
        },
        {
          "show": "D&AD 2026",
          "result": "Wood Pencil, Use of Data"
        },
        {
          "show": "Spikes Asia 2026",
          "result": "Gold, Brand Experience & Activation · Silver, Brand Experience & Activation · Bronze, Direct"
        },
        {
          "show": "ADFEST 2026",
          "result": "5 Gold Lotus across Digital Craft, Brand Experience, Direct and Sustainable"
        },
        {
          "show": "Clio Awards 2026",
          "result": "Silver, Creative Strategy"
        },
        {
          "show": "AWARD 2026",
          "result": "2 Gold, 3 Silver and 4 Bronze"
        },
        {
          "show": "LIA 2025",
          "result": "2 Gold, 2 Silver and 1 Bronze"
        },
        {
          "show": "B&T Awards 2025",
          "result": "Best Tech & AI Campaign"
        }
      ]
    },
    {
      "title": "Essie generative environments",
      "url": "https://www.raphaelruz.com/enterprise/essie-generative-backgrounds",
      "client": "L’Oréal",
      "agency": "WPP Production (production)",
      "role": "Creative Lead / Generative Artist",
      "period": "2023",
      "summary": "A generative background pilot for L’Oréal’s Essie brand, using generative image models to reach a new scale of output at around half the relative cost."
    }
  ],
  "work": [
    {
      "title": "How Safe Is Your Car?",
      "url": "https://www.raphaelruz.com/live-action/how-safe-is-your-car",
      "role": "Director",
      "client": "TAC x Melbourne Victory Football Club",
      "agency": "About Bob",
      "year": 2024,
      "summary": "A road safety film for the TAC's How Safe Is Your Car program, made with Melbourne Victory. It carries the club's on-field logic about protection onto the road, encouraging members and fans to check a car's safety rating before they buy."
    },
    {
      "title": "Metricon Brand",
      "url": "https://www.raphaelruz.com/live-action/metricon-brand",
      "role": "Producer, 2nd Unit DOP, Aerial DOP, Stills",
      "client": "Metricon",
      "agency": "Magnum Opus Partners / About Bob",
      "year": null,
      "summary": "Brand films for Metricon, Australia's largest home builder, shot across Victoria and Queensland."
    },
    {
      "title": "So, who are we?",
      "url": "https://www.raphaelruz.com/live-action/so-who-are-we",
      "role": "Director",
      "client": "Melbourne Victory Football Club",
      "agency": "About Bob",
      "year": 2021,
      "summary": "A brand film marking Melbourne Victory's first 16 years, narrated by club legend Carl Valeri and told through the players, staff and supporters who shaped it. It opened the 2021/22 membership campaign."
    },
    {
      "title": "Podcast",
      "url": "https://www.raphaelruz.com/live-action/podcast",
      "role": "Producer",
      "client": null,
      "agency": "BILLIEJEANISNOTMYLOVER",
      "year": 2021,
      "summary": "A short film by Leigh Miller."
    },
    {
      "title": "SXSW",
      "url": "https://www.raphaelruz.com/live-action/this-is-not-a-pipe",
      "role": "Concept",
      "client": null,
      "agency": "WPP Production",
      "year": 2023,
      "summary": "This piece was created for, and featured in, the WPP Production keynote at SXSW Sydney 2023."
    },
    {
      "title": "Aislamiento",
      "url": "https://www.raphaelruz.com/live-action/aislamiento",
      "role": "Actor",
      "client": null,
      "agency": null,
      "year": 2020,
      "summary": "Made by the incomparable Leigh Miller for the Classic Cinemas Isolation Film Festival in 2020, Aislamiento is a brief look at one person's denial of reality in the middle of a pandemic."
    },
    {
      "title": "Next Gen",
      "url": "https://www.raphaelruz.com/live-action/next-gen",
      "role": "Director, DOP",
      "client": "Melbourne Victory Football Club",
      "agency": "About Bob",
      "year": null,
      "summary": "Brand film for Melbourne Victory's Next Gen membership campaign."
    },
    {
      "title": "Dolci Firme",
      "url": "https://www.raphaelruz.com/live-action/dolci-firme",
      "role": "DOP",
      "client": "Dolci Firme",
      "agency": "About Bob",
      "year": null,
      "summary": "An Italian luxury campaign for the Melbourne footwear boutique, built around the craft of the tanneries behind each piece. Delivered as a hero film, a social cut and a stills set."
    },
    {
      "title": "Victoria Place",
      "url": "https://www.raphaelruz.com/live-action/victoria-place",
      "role": "Producer",
      "client": "Time & Place / FJMT",
      "agency": "Binyan / About Bob",
      "year": null,
      "summary": "Brand film for Victoria Place, a 25,000-square-metre East Melbourne workplace by developer Time & Place and architects FJMT. Visualised by Binyan."
    },
    {
      "title": "King Drum",
      "url": "https://www.raphaelruz.com/live-action/king-drum",
      "role": "Co-Director, DOP",
      "client": "Adelaide Festival Centre",
      "agency": "BILLIEJEANISNOTMYLOVER",
      "year": 2013,
      "summary": "Campaign film for Adelaide Festival Centre's 2013 Cabaret Festival."
    },
    {
      "title": "Kensal Road / Magnet",
      "url": "https://www.raphaelruz.com/live-action/magnet",
      "role": "Co-Director, DOP",
      "client": "Sony Music Australia / Kate Ceberano",
      "agency": "BILLIEJEANISNOTMYLOVER",
      "year": 2013,
      "summary": "BILLIEJEANISNOTMYLOVER was commissioned to art direct and produce the album art for Kensal Road, Kate Ceberano's first album of original songs in a decade, and the music video for its lead single, Magnet."
    },
    {
      "title": "Zero is Possible",
      "url": "https://www.raphaelruz.com/live-action/zero-is-possible",
      "role": "Writer, Director",
      "client": "TAC / Melbourne Victory Football Club",
      "agency": "About Bob",
      "year": null,
      "summary": "A Towards Zero road-safety film for the TAC and Melbourne Victory, made in the tenth year of their partnership."
    }
  ],
  "galleries": [
    {
      "title": "Exhibition",
      "url": "https://www.raphaelruz.com/exhibition",
      "description": "In the early 2000s, Raphael Ruz and Jolyon James worked together as LOCULOCU, investigating a modern, digital cubism at large scale and with exquisite precision, minting hyperfocal lenses through which to view the world.",
      "works": 16
    },
    {
      "title": "Moda",
      "url": "https://www.raphaelruz.com/moda",
      "description": "A selection of images created with Jolyon James as BILLIEJEANISNOTMYLOVER, in collaboration with Lady Petrova.",
      "works": 18
    },
    {
      "title": "People",
      "url": "https://www.raphaelruz.com/people",
      "description": "A collection of portraits created with Jolyon James as BILLIEJEANISNOTMYLOVER.",
      "works": 11
    },
    {
      "title": "Botánica",
      "url": "https://www.raphaelruz.com/botanica",
      "description": "Early and unreleased experiments in generative image making.",
      "works": 15
    }
  ],
  "links": [
    {
      "label": "LinkedIn",
      "url": "https://www.linkedin.com/in/fr491l3"
    },
    {
      "label": "X",
      "url": "https://x.com/fr491l3"
    }
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    "profile": "https://www.raphaelruz.com/api/profile"
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  "note": "This profile includes only publicly shareable work."
}