Hello

Born 28 September · Handled with care

I have dedicated my career to crafting images with technology, from cameras with emulsion through to generative image systems. The through line has been an appetite to rethink the process, or the technology underneath it, solving real business problems for clients.

Most recently, my projects have expanded into generative workflows across fashion and retail, as well as broadcast and digital production.

Highlights include the Dan Wieden Titanium Grand Prix at Cannes Lions 2026 and a Gold APAC Effie for my contribution to Suncorp's Haven, speaking engagements at SXSW for WPP, and establishing generative production for some of Australia's biggest brands.