A generative background pilot for L’Oréal’s Essie brand, using generative image models to reach a new scale of output at around half the relative cost.
Client
L’Oréal
Agency
WPP Production (production)
Role
Creative Lead / Generative Artist
Period
2023
Essie needed a distinct, on-brand background for every tone, dozens of shades that would each have needed its own shoot and set build to photograph the traditional way. It was the first project of its kind for both L’Oréal and WPP Production in Australia.
