All work
Money Done Better
Ubank's Money Done Better brand platform, launched nationally in June 2026. The character-led generative campaign, a cast of original characters, was brought to life by a team of artists at WPP Production and ran across film, out-of-home, BVOD, digital and social.
Client
Ubank
Agencies
Supersolid (creative)WPP Media (media)WPP Production (production)
Role
Generative production strategy
Period
2026
Ubank wanted straightforward money tools to feel worth watching, with a cast of characters people could follow across every channel, built with generative AI instead of traditional VFX or stop motion.
Credits
Client
- Chief Marketing OfficerSascha Hunt
- Director, GTM & Creative StudioKatie Chandler
- Senior Producer, GTM & Creative StudioRosie Parker
Creative
- Creative DirectorsJonathon Shannon, Alex Newman
- DirectorSimon Robson
- Integrated Project ManagerGigi Butterworth
- Brand StrategyHouston
Production
- WPP Production Managing Director AUNZDan Robathan
- Head of Production OperationsHayley Cascun
- Head of Product & InnovationRaphael Ruz
- Head of ProductionZivy Johnson
- Account ManagementShay Wienert, Logan Ayers
- Production & Post ProductionNancy-Maree Every, Lisa Hammerton
- Generative ArtistsMaddison Biddle, Dani Asensio, Raoni Lima, Bob Connelly, Jodie Heenan
- Craft Lead, Edit & MotionSam Martin
- Retouching, Compositing & EditingChealse Vo, Kate Wickenden, Jon Holmes, Tim Gill