, Raphael Ruz, home
All work

SXSW

Generative short

This piece was created for, and featured in, the WPP Production keynote at SXSW Sydney 2023.

Agency
WPP Production
Role
Concept
Year
2023

A snapshot in time. Generative video was still embryonic, and this offered an early glimpse of the capability, using a suite of emerging image and video models.

After Magritte — a man in a green suit and bowler hat standing in a green field, his face replaced by cloud, a pipe held at his side
A pipe drawn as a thin chrome outline, lying on a wooden desk in a shaft of light
An elderly man sitting alone in a room whose walls are covered edge to edge with framed portraits
A surreal generated landscape: a giant red pipe on a desert floor, billowing dark smoke into a blue sky.

Credits

  • Director, AI Artist, Post / VFXLeigh Miller
  • ConceptRaphael Ruz